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Conserving the goodness of nature

Our beliefs echo those of archeologists and restorers: what is of value deserves to be conserved, defended, protected, nurtured. So that others too can enjoy todays finds, later.
We believe the best that nature can offer deserves to be conserved. And we at Hero, as Mother Nature’s treasurers, have taken this art to a new level.

Our work starts at the source itself: farmers, growers and planters in Spain, or the Philippines, or Poland, or Brazil, or any one of dozens of other countries. We know many of them personally, and enjoy regularly discussing their crops and subsequent harvest with them. With a precision rivalling that of Swiss watch makers, we conserve the fruits of the land.

And indeed, Hero is like a time machine, capturing the taste and nutritional value of fruit, grain and dairy produce, and protecting these treasures against the ravages of time. And so, we take consumers back to the very instant in which ripe and tasty produce was garnered fresh from the orchard, meadow or field.

In essence, little has changed since two Swiss gentlemen, Henckell and Roth, founded Hero in 1886.They enchanted consumers by conserving all the goodness they found in nature, and that is what we still do today.

“ Ever since 1886, we have been nature lovers; delighting consumers by conserving the goodness of nature. ”

In the 130 years between then and now, Hero has acquired a considerable global reputation. Using both timeless care and state- of-the-art technology, we distribute nature’s goodness to 250 million customers in 30 countries, spread over five continents. Customers who may be 82 years old, or 82 months, or just 82 days. In all cases, our foods provide the nutrients needed for a healthy life.

Our family-owned firm is father to dozens of brands. We represent a significant force in jams, muesli bars and baby/infant foods. Under brands including Hero, Hero Baby, Organix, Beach-Nut and Schwartau, we are accustomed to prominent market positions in many local markets. They are our local Heroes.

Some call us a food manufacturer. 
But for us, it is nature herself who makes food. All we do is conserve the goodness, for you. We owe tribute to nature. Our Bee Careful programme that protects bee populations vital to the diversity of fruits, testifies to this.