The finishing touch
The foundation of our cake decorating business, Signature Brands, dates back to 1951, when Louise Jones Crawford and her brother founded a small cake decoration business in Ocala, Florida. The business soon outgrew their kitchen, continued to expand during the coming decades and has been a part of the Hero Group since 2006. With the goal of strengthening family bonds through brands that matter, Signature Brands brings friends and families together to enjoy & celebrate life’s big and small events.
World wide production
Decoration brands overview
Our decoration category includes many examples of local innovation. Find out more via the links below to the different brand websites.