We can be really proud of our heritage business, particularly in Natural Spreads and Baby & Toddler Food (BTF). These are very important areas for Hero and ones which we want to sustain with the best portfolio in place.

Our Natural Spreads belong to our DNA – we’ve been making jams for more than 100 years and this area is very close to our hearts. We have a lot of passion and expertise, allowing us to claim many market leadership positions. When consumers open one of our jam jars, they know they will find quality and taste.

For our BTF platform, we have leadership positions in many markets where we operate with a portfolio of strong brands and we play in the jars, meals and cereals areas.