Sourcing and supplier partnering

Conserving raw materials via strategic sustainable sourcing. We will need to do this in close partnership with our suppliers and farmers to ensure we have a positive impact on the biodiversity and health of our soil.

What have we done so far?

They’re small, but without them we would face serious problems. Bees are among the world’s most prolific pollinators. Our bee careful initiative focuses on this very important though small creature for our ecosystem. We have done research to develop a toolkit that creates bee-inspired ecosystems aimed at improving biodiversity and enhancing yields.

Visit the bee careful site

Strong direct relationships with our farmers

We are also building strong direct relationships with our farmers to increase the percentage of raw materials directly sourced. For example, 89% of our fruit sourcing in Spain is direct, while this figure stands at 70% in Schwartau, Germany. These close partnerships allow us to work together to positively impact biodiversity through sharing best practices in sustainable farming.

Sustainable farming

Sustainable farming fosters practices that help preserve our environment while producing better crops, better raw materials, and better food. Our sustainable farming principles provide a definition based on what we believe we can achieve in our food system. They form the foundation of how we work with our suppliers and farmers across the Hero Group.

Our sustainable farming principles

“Our sustainability strategy is derived from our mission, and we commit ourselves to become climate positive in the future. This means that we will up our game.”

Rob Versloot

Chief Executive Officer Hero Group

Supporting developing countries

While we aim to source locally where we can, we buy significant volumes of tropical fruit from developing countries including mangoes from Mexico, Colombia, Mali and India, and bananas from Costa Rica, Guatemala, and Ecuador.

We choose to support suppliers in these regions that work within recognized certification schemes such as Rainforest Alliance and Smeta, or that work directly with the United Nations Food & Agriculture Organization (FAO). Where possible, we choose to support smallholder farmers and to partner with them to improve on-farm productivity, social engagement, and environmental benefits.

Our sustainability pillars


Sourcing & Supplier Partnering

We work in partnership with our suppliers on sustainable agriculture and fair labor conditions. We are also innovating to make our ingredient sourcing and packaging more sustainable.


Production & Transport Efficiency

We are making our operations carbon neutral by conserving energy and water, reducing waste, switching to renewable energy, and balancing our footprint.


Naturally healthy food

Conserving nature's goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.


Purposeful people

Growing and developing our people. Hero is a values-led family company, and that's reflected in our culture. We invest in training and development, and are committed to providing our people with what they need to thrive. Hero is an equal opportunity employer with programs in place that aim to make our workforce diverse and our workplaces inclusive and safe.

Supplier management

To increase transparency in our supply chain, we use external tools and certification systems such as EcoVadis or Sedex which give us access to information about a supplier’s approach to corporate social responsibility and sustainability.

These tools are integrated into our supplier assessment tool, meaning that sustainability is always considered when we select a supplier and when we evaluate its performance towards Hero standards.

Over time, we aim to increase the weight of the sustainability performance in our assessment tools.

Code of Conduct Supplier & Business Partner

Our mission to ‘delight consumers by conserving the goodness of nature’ can only be achieved with the support and co-operation of those with whom we work. This Code of Conduct outlines Hero’s requirements for suppliers and business partners. It incorporates ingredients, packaging, transportation, third party manufacturers, service providers, and sub-contractors employed within the Hero supply chain.

Download Code of Conduct Supplier & Business Partner

Our packaging principles

Packaging constitutes around 10% of waste globally. Each EU citizen generated an estimated 175kg in 2018. At 77.5 million tons in a year, that’s a lot of waste, with a significant environmental impact. Improving our approach to packaging is crucial for our sustainable sourcing transformation. The principles provide a framework for thinking and assessing packaging in a more sustainable way.

Sustainable Packaging Principles