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Hero Group appoints new CMO

Published: Tuesday, June 13, 2017
  • Najoh Tita-Reid to take on role in August
  • Former CMO remains with Hero Group in extended EB role

The Hero Group, with a mission to delight consumers by conserving the goodness of nature, announces the appointment of Najoh Tita-Reid as new Chief Marketing Officer (CMO) and member of the Executive Board. She will take up her new position on August 1, 2017.

Tita-Reid is a seasoned executive with a considerable mix of marketing knowledge, both brand and category, and commercial, general management, and agency experience.


“Her hands-on knowledge of our key geographies and strong track record in country, regional and global marketing roles in FMCG and consumer health makes her an ideal candidate for the post of CMO within our Group,” said Rob Versloot, CEO Hero Group.

US-born Tita-Reid worked for P&G in predominantly sales and marketing roles for more than 20 years before joining Merck Consumer Care. After the company was acquired by Bayer, she held various posts before taking on the role of VP & Country Division Head Consumer Care for the UK and Ireland.

Tita-Reid replaces incumbent Witte van Cappellen, who stepped down from his role for family reasons. He remains with the Hero Group on the Executive Board with extended responsibilities for supply chain and procurement.

About Hero Group
The Hero Group is an international food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. Hero's main core product categories of Baby & Toddler Food and Milks, Jams, and Healthy Snacks are complemented by its activities in the Decoration and Gluten-free product segments. The Group, which lives by its mission to Delight consumers by conserving the goodness of nature, boasts a global footprint and its portfolio consists of many well-known international and local brands. In 2016, the Group generated revenues of CHF 1.27 billion.