Hero provides original product information to Chinese consumersPublished: Monday, April 1, 2013
Despite information in the media, neither Hero nor the Chinese authorities have found any evidence that Hero's products on the market are unsafe for consumption or not in line with the defined standards.
Hero sincerely regrets the understandable worries of Chinese parents caused by the alleged misbehaviour of a sub-distributor in China. Hero is a Swiss company of impeccable reputation that is proud to be providing Chinese families with safe and nutritious milk. We do not tolerate any behaviour compromising the quality and safety of our products. As part of our investigation in this matter, we are exploring how to improve our monitoring of the full distribution chain.
All original “Hero Nutradefense” products are exported from the Netherlands and are of the highest quality and safety. In order to ensure consumers have received a genuine high quality “Hero Nutradefense” product, a list of all production batch numbers has been published onwww.heronutradefense.cn.
Hero will continue to provide factual information in line with consumer needs.
For further information:
Chief Executive Officer
Member of the Executive Committee