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Executive Board

We design our organization in a way it supports us to live our company values. Learn more in this section about the setup of our executive board and its members.

Rob Versloot – Chief Executive Officer
Rob Versloot joined the company in September 2008 as Regional Vice President. In July 2011, he became Executive Vice President and Member of the Executive Board. The Board of Directors appointed him to Group CEO in September 2012.

Before joining Hero, Versloot worked for Royal Numico / Danone. He held various commercial and marketing leadership roles for the company in The Netherlands, Brazil, Indonesia and Russia. Versloot holds a Master’s in Business Administration & Management from the University of Groningen in The Netherlands. Learn more about Rob’s background via his LinkedIn profile.

Dr. Karsten Boyens – Chief Financial Officer​
Karsten Boyens joined the Hero Group as Chief Financial Officer (CFO) in April 2016. He brings with him a wealth of experience in the financial field and consulting, previously working for the Beiersdorf Group and McKinsey & Company. His responsibilities are Finance & Controlling, Tax & Treasury, Legal & Compliance as well as IT.

He holds a Master’s degree in Business Administration from the WHU – Otto Beisheim School of Management in Koblenz and a PhD from the Christian Albrechts University of Kiel (Germany). Find out more about Dr Boyens from his LinkedIn profile.

Markus Lenke – Chief Operations Officer
Markus Lenke joined our German subsidiary Schwartauer Werke in December 1993. He held different Commercial and GM positions within the company and was appointed to Regional Vice president in July 2010 and has been a member of the Executive Board since 2011. During his long career with the Hero Group, Lenke held various positions in sales and marketing functions, among others. He was also General Manager for both Schwartauer Werke and Semper in the Nordics.

Lenke holds a Master’s in Business Administration from the University of Hamburg, Germany. Find out more about Lenke from his LinkedIn profile.

Najoh Tita-Reid – Chief Marketing Officer
Najoh Tita-Reid (not in picture) joined the Hero Group in August 2017 after a long and successful career with P&G and Bayer. She brings with her hands-on knowledge of the key Hero geographies and a strong track record in country, regional, and global marketing roles. Her responsibilities include the Hero Group core categories (Baby & Toddler Milk, Baby & Toddler Food, Natural Spreads, and Healthy Snacks), branding, and marketing communication.

Tita-Reid holds a Master’s in Business Administration from the Duke University, Fuqua School of Business, US. Get more information on LinkedIn.

Witte van Cappellen – Chief Supply Chain Officer
Witte van Cappellen joined the Hero Group in 2000 as Director Operations before taking over as general manager of Hero Netherlands and subsequently Hero Benelux. In 2009, he took over as head of Semper AB and was appointed as Cluster General Manager Northern Europe, which includes the Hero business for the Nordics and Organix UK, in 2015. Witte took over the role of CMO before moving to his current position, where he is responsible for the Hero Group Supply Chain and Procurement functions.

His previous career path saw him take on a number of senior roles in supply chain and operations functions for Royal Numico in the Benelux region, Poland and the UK. Van Cappellen obtained his Master’s in Business Administration from the NIMBAS Graduate School of Management in Utrecht, The Netherlands. Get more information on LinkedIn.

Board of Directors

The key focus areas of our Board of Directors are to determine the strategic direction of the company, to appoint the members of the Executive Board and oversee the implementation of key business decisions.

Dr Arend Oetker, who owns the majority stake in Hero functions as honorary chairman of the Board of Directors, which is composed of five members: Dr Hasso Kaempfe (Chairman), Herbert J. Scheidt (Vice Chairman), Giovanni Ciserani, Dr Hagen Duenbostel, and Leopold Oetker.

Dr Arend Oetker – Owner & Honorary Chairman
After studying Business Administration and Political Sciences at the universities of Hamburg, Berlin and Cologne from 1962 – 1966, and Marketing at the Harvard Business School in 1966, Dr Oetker earned his doctorate in Business Administration from the University of Cologne in 1967.

Dr Oetker is owner as well as Honorary Chairman of the Board of Directors of the Hero Group as well as shareholder and vice-chairman of KWS SAAT SE (plant breeding) and chairman of Cognos AG (education).

He is Chairman of the German Council for Foreign Relations e.V. (DGAP), Honorary Member of the Presidential Board of the Federation of German Industries e.V. (BDI) and Member of the Presidential Board of the Confederation of German Employers' Associations (BDA).


Dr Hasso Kaempfe – Chairman
Dr Hasso Kaempfe has been a member of the Board of Directors for Hero AG since the beginning of 2012 and since January 2013 also Chairman of the Board of Directors, succeeding Dr Arend Oetker as well as Chairman of the Human Resources Committee. He is also a member of the Finance and Audit Committee

He was the long-standing Executive Chairman of Mast-Jägermeister AG in Wolfenbüttel and before that Board member at Tchibo GmbH as well as a lawyer in Hamburg. Since 2007, Dr Kaempfe has taken mandates as chairman or board member for a number of medium-sized family concerns. Furthermore, he is a Senior Advisor for various consultancy and private equity companies and Vice-Chairman of the Board of the German Brands Association in Berlin.

Dr Kaempfe holds a doctorate in law from the University of Marburg and was admitted to the bar of the Hamburg law courts.

Herbert Scheidt – Hero Board Member since 2010 – Chairman of the Board of Directors, Vontobel Bank
Herbert J. Scheidt is Vice Chairman of the Hero Group Board of Directors, and also holds the chairmanship of the Group’s Finance and Audit Committee and is a member of the Human Resources Committee.
He has been Chairman of the Vontobel Board of Directors since 2011, before which he served as the bank’s CEO. Prior to that, he worked for Deutsche Bank AG in various roles for two decades from 1982 culminating with his appointment as CEO of Deutsche Bank (Schweiz) AG in 2001.

Scheidt holds an MA in Economics from the University of Sussex (UK) and an MBA from the University of New York.
In addition to the Hero Group, Scheidt is also Chairman of the Board of Directors of the Swiss Bankers’ Association (Basel), Member of the Board of Directors of the SIX Group (Zürich), Member of the Board of Directors of Economiesuisse (Zürich), and Member of the Board of European Banking Federation (Brussels).

Giovanni Ciserani – Hero Board Member since 2017 – Sector Group President Global Fabric and Home Care, Global Baby and Feminine Care, P&G , Switzerland
Verona-born Giovanni Ciserani has worked his way up the ranks at P&G to become one of the company’s top executives. Educated at the prestigious Bocconi University in Milan, Italy, Ciserani has spent his entire career at P&G, where he has worked for more than 30 years. He currently holds the position of Sector Group President Global Fabric and Home Care, Global Baby and Feminine Care, P&G, and is based in Switzerland.
 He joined the Hero Group Board of Directors in 2017.

Dr Hagen Duenbostel – Hero Board Member since 2011 – Executive Board Member of KWS Saat AG, Germany
Dr Hagen Duenbostel is a member of both the Hero Finance & Audit Committee and a guest at the Human Resources Committee. He is currently CEO and Executive Board Member of KWS SAAT SE, a provider of agricultural seed, based in Einbeck, Germany.  He has been with the company since 1998 in various capacities, CFO of KWS, and latterly responsible for the Corn Division and Corporate Marketing. He began his professional career in auditing at PricewaterhouseCoopers AG in 1995.

Dr Duenbostel holds an MBA from the universities of Regensburg and Passau in Germany and obtained his doctorate from the University of Göttingen, Germany.

In addition to his board position with Hero, Dr Duenbostel was on the Supervisory Board of Sievert AG, the Food and Agribusiness Council, Osnabrück and the Eastern European Economic Relations Committee, Berlin as Chairman of the Food and Agribusiness.

Leopold Oetker – Hero Board Member since 2016
Leopold Oetker successfully completed his studies in Culture Studies and History in Berlin and Copenhagen.
Oetker undertook a two-year international business development traineeship at the Hero Group’s former partner Yildiz Holding, and worked at the Istanbul Foundation for Culture and Arts. He is also involved in charitable work, helping underprivileged children in his hometown Berlin.

He joined the Hero Board of Directors in 2016.