More than 130 years of experience in conserving fruit
We work closely with local farmers who grow the fruit that goes into our jams to ensure consistent quality, taste and color across all the raw materials we use. This requires high levels of craftsmanship from both ourselves and our suppliers. We use tried and tested processes to ensure that our high-quality standards are met - from land to jar, to our consumers’ tables.
“ Knowing about the diversity nature offers us, it is both a pleasure and challenge to transform fruit in the gentlest way possible to keep their authentic taste in our jams. ”
Sebastian Portius - Vice President Innovation & Quality Natural Spreads
At Hero, we believe that we are not food producers – all we do is conserve the goodness made by Mother Nature. To do this, we have enlisted the help of famers all round the world. They help us by providing the best quality fruit for our jams, allowing us to deliver their natural goodness to consumers. From sourcing the best growers to carefully and precisely timing the harvesting and processing of the fruit, we work hard to maintain the highest possible standards.
Jams brands overview
Our Natural Spreads are offered under different brand names, depending on where you are enjoying them. Find out more about these different global and local brands by visiting their websites – to do so, click on the links according to brand and country.
In 1910, the Hero brand name was launched. The brand name is a combination of the initials from Gustav Henckell and Karl Roth, who established the company in 1886. Since then, the name Hero has become synonymous with conservation, quality, taste, and the goodness of nature.
The first jam from our brand Schwartau was introduced to the German market in 1912. Since then, Schwartau has developed and produced high-quality jams, all with a focus on using the best local ingredients. Schwartau’s jams are among the most loved in Germany.
In the Middle East and Africa, our jams are sold under the brand name Vitrac. The fruit for our jams is chosen from renowned farms and is processed in our production sites in Egypt.
Our premium-quality brand Queensberry has a leading position in the jam market in Brazil, where it was founded more than 30 years ago. The state-of-the-art production facilities are located in Itatiba, São Paulo State. Queensberry has been part of the Hero Group since 2015.