hero-press overview share print facebook linkedin twitter
3

Naturally healthy food

Conserving nature’s goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.

Renovating our portfolio

Our research has shown the correlation between more naturality and sustainability for people and the planet. We have developed a database on all our products covering critical health and naturalness KPIs. This was used to create specific guidelines by category to ensure innovation meets requirements for naturally healthy food. We initiated projects to renovate our portfolio, for example by removing sugar and additives in our entire Spanish baby food line up. This includes changing the process of cereal production to be non-hydrolysed.

“ The case for sustainability is very compelling. We can’t refuse change because we are comfortable doing things in the way we have always done them. Action needs to be taken immediately – otherwise, it’ll be too late ”


                                Giovanni Ciserani - Chairman of the Hero Group Board of Directors

Giovanni Ciserani - Chairman of the Hero Group Board of Directors

Brand advocacy

We also believe in the critical role we must play in educating and advocating on sustainability with our consumers. Thus we will leverage the insights from the planetary health diet as a key input to ongoing product development and consumer communications.

Our climate pillars

1

Sustainable sourcing

Conserving raw materials via strategic sustainable sourcing. We will need to do this in close partnership with our suppliers and farmers to ensure we have a positive impact on the biodiversity and health of our soil.

Read more
2

Net neutral production

Conserving natural resources via net neutral production on all our products.

We will do this within our production facilities, but also work with our co-manufacturers to drive this ambition together.

Read more
3

Naturally healthy food

Conserving nature’s goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.

Read more