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Media releases

Published: Monday, March 10, 2014

Hero acquires yildiz holding's stake in Hero gida in Turkey

Food Group Hero has signed an agreement to purchase Yıldız Holding`s 50% stake in the joint venture company Hero Gıda in Turkey. Hero Gıda itself will not change, except for the separation of the Ülker Bebe biscuit brand, which will remain with Yıldız Holding. ... more

Published: Thursday, November 14, 2013

Hero rebrands Friso Infant milk to Hero Baby

Food group Hero is set to rename its existing brand in the Benelux Friso Infant Milk to Hero Baby as of 1 April 2014. The product itself will not change: the quality and the recipe remain the same. The name change is part of Hero’s ambition to give its entire product range a uniform name and image. ... more

Published: Monday, April 1, 2013

Hero provides original product information to Chinese consumers

Despite information in the media, neither Hero nor the Chinese authorities have found any evidence that Hero's products on the market are unsafe for consumption or not in line with the defined standards. ... more

Published: Friday, March 29, 2013

Q&A for Hero Nutradefense issue in China

We learned in December that Suzhou authorities had begun an investigation into alleged illegal repackaging by a sub-distributor. We immediately cooperated with the authorities to investigate the matter. ... more

Published: Thursday, March 28, 2013

Hero Infant Milks in China are Safe

Hero regrets that a recently broadcasted news item on Chinese Television about our Infant milk brand Hero Nutradefense has created concern around the quality of our product sold in China. ... more