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Corporate story

Our beliefs echo those of archeologists and restorers: what is of value deserves to be conserved, defended, protected, nurtured. So that others too can enjoy todays finds, later.
We believe the best that nature can offer deserves to be conserved. And we at Hero, as Mother Nature’s treasurers, have taken this art to a new level.


We launched in 1992 with some fundamental beliefs: that everybody, no matter how young, deserves to eat well and that great-tasting organic ingredients and delicious recipes can encourage a life-long love of food. We’ve stuck to them fanatically.

Our values

Our ambition to grow is underpinned by our five core values: change, entrepreneurship, speed, empowerment and family. Our values help us navigate the ever changing environment in which we operate and ensure we innovate to meet customer needs.

Always the pick of the crop

At Hero we are passionate about making sure that that we use only the best quality fruit in our jams and that we deliver their natural goodness to consumers. From sourcing the best growers to carefully and precisely timing the harvesting and processing of the fruit, we work hard to maintain the highest possible standards.

Only the best for Hero babies

For fruit and vegetables to be included in Hero baby food products, they have to meet very high quality standards. Strict quality control procedures are followed from the outset to ensure these standards are met.

Our local Heroes

We’ve interviewed different United Local Heroes to find out what motivates them in their workplace, find out here how they have responded.

Hero Benelux

Hero Benelux has been bringing the goodness of nature to consumers for over a hundred years through high quality, natural products. To ensure that we can continue to enjoy these products in the future, we work hard to protect the environment.