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Always the pick of the crop

At Hero we are passionate about making sure that that we use only the best quality fruit in our jams and that we deliver their natural goodness to consumers. From sourcing the best growers to carefully and precisely timing the harvesting and processing of the fruit, we work hard to maintain the highest possible standards.

“Temporada” strawberry jam
Each year we produce a special, limited edition “Temporada” strawberry jam in Spain. Temporada is Spanish for temporary or seasonal, and the Hero Spain purchasing team secures strict control measures around the growing and harvesting of the strawberries to ensure that only the best, fresh strawberries of that season go into our jams.

The best strawberries come from Huelva and the surrounding area, a renowned premium growing region in South West Spain. Growers in the area are carefully selected, only choosing ones that fully comply with applicable legislation and quality standards.

The strawberry season is short in the selected area, only lasting from April to May and the harvesting of the berries is carefully timed to ensure that they are at their optimum ripeness, sweetness and color when they are picked. A Hero technician is on site during the harvest to ensure the highest possible quality control measures and logistics standards are met. The purchasing team also make regular visits to maintain direct contact with the suppliers and quality control throughout the full growing and harvesting season.

Once harvested, the strawberries are transported in refrigerated vehicles to our manufacturing facility where they undergo the minimum possible processing to maintain their natural goodness. In all, it takes just two to three days for the fresh strawberries to go from the field to our jars.