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We ask a lot of Mother Nature, and without her raw materials we would not be able to make our products. It’s as simple as that. This is why we are doing our utmost to give something back.

We are doing so by taking steps to reduce our footprint.  We are constantly striving to find the best practices that make sense for all our stakeholders – our customers, our 4,000 employees, and our shareholders – and for future generations.

We have produced our Sustainability Brochure for many years as a means of showing our unwavering commitment to walking the talk. Now, we are going one step further – a number of our entities are already following Global Reporting Initiative (GRI) sustainability reporting standards, and we are making a firm commitment for this to happen at all our companies by 2020.

  • Energy consumption reduced from 380 CO2 e/mt to 261 CO2 e/mt, saving around 5,000 tons of CO2 – it’s the same amount of emissions of more than 1,000 cars driven for a year
  • Logistics footprint down from 57 CO2 e/mt to 51 CO2 e/mt from 2016 to 2017
  • Halved water consumption in seven years, saving enough water to fill 600 Olympic sized pools
  • Group recycling average of 37%
  • Work accident rate down 22% since 2016
  • Continuous efforts to reduce food and packaging waste
  • Various initiatives aimed at employee health & safety

Creating a buzz around bees

The Hero Group launched the bee careful® initiative to better understand and address the bee colony collapse disorder problem. Bees pollinate about 80% of the world’s plants – fruit in particular. Without bees not only would orchard yields and fruit quality be considerably lower, some fruit species would practically disappear. Bees are essential for us all, and especially for the Hero Group as a major fruit user. We have teamed up with Prof. Jürgen Tautz, a bee expert from University of Würzburg, to help our initiative.

The main aims behind bee careful are:

  • To assist in targeted research
  • The dissemination of knowledge in schools and other institutions
  • To provide support to beekeepers and prospective beekeepers

Initiatives include efforts in Egypt to save the native Egyptian honeybee Apis mellifera lamarckii from extinction, research hives in the UK and German, and the distribution of bee-friendly flower seeds to consumers.

Visit our bee careful website to find out more.


Sedex, the Supplier Ethical Data Exchange, is a non-profit membership organization dedicated to driving improvements in responsible and ethical business practices in global supply chains.

Sedex is shared by many of our industry peers, enabling suppliers to complete their site assessments or audits and share them with customers. The Sedex assessment criteria – including business ethics, environment, labor, and health & safety – have become the accepted standard in the industry.

More than 90% of our suppliers are covered by Sedex, and we aim to keep working to raise that figure even higher.

Code of Conduct

We continue rolling out our Hero Code of Conduct to all suppliers and co-packers, communicating our expectation from our business partners and operating in full compliance with all applicable laws.

Download Hero Code of Conduct