Sustainability commitment

Climate Positive 2030
Our sustainability commitment is at the centre of our Group mission to delight consumers by conserving the goodness of nature. We have always looked to nature as our partner and feel we need to do even more to drive change. Therefore, we are making a commitment to be net positive by 2030 in our environmental impact – we will give back more than we use.
It’s not just about packaging – the scope is far broader than that. In our ambition to be climate positive we will consider the full impact from “Farm to Fork”.

Our case for change
Few if any days go by without sustainability featuring in the news. And with good reason. Over the past century, we have collectively not been very kind to our planet. The time has come for everyone, the Hero Group included, to increase our efforts to reduce our impact.
For many years, we have been working towards this very goal. Now we want to step up a gear and do more. We owe it to the planet because it is nature that provides us with the raw materials we need to develop our own products and delight our consumers.



Our climate pillars
Sustainable sourcing
Conserving raw materials via strategic sustainable sourcing. We will need to do this in close partnership with our suppliers and farmers to ensure we have a positive impact on the biodiversity and health of our soil.
Net neutral production
Conserving natural resources via net neutral production on all our products.
We will do this within our production facilities, but also work with our co-manufacturers to drive this ambition together.
Naturally healthy food
Conserving nature’s goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.

Sustainability Brochure 2020
Sustainability is not a trend, it’s about taking responsibility for our and future generations.
Our Sustainability Brochure 2020 highlights the journey we are taking towards achieving our commitment to becoming net neutral in a decade. This means we will give back the same (or more) than we take from nature.
Here, we delve deeper in what all this means, our goals, and how we are going to achieve them.


“ Sustainability is key to future profitable growth and to achieve our goals for people and planet. I look forward to implementing measurable initiatives to further embed sustainability in our business, brands and food system. ”

Christine Crosby - Sustainability Director Hero Group

Working behind the scenes to deliver on our commitment

Leopold Oetker
Shareholder Hero Group
Member Board of Directors
Sponsor of Sustainability

Rob Versloot
Chief Executive Officer
Sustainability Executive Sponsor

Witte van Cappellen
Chief Supply Chain Officer
Sustainability Executive Co-sponsor

Mita Sen
VP Strategy & Business Development
Sustainability Lead

Sebastian Portius
VP Product Development & Innovation
Lifecycle Assessment Lead

Christine Crosby
Sustainability Director
Hero Group

Désiré Mouanga
Director Procurement Hero Group
Pillar 1 Lead

Olivier Furter
Director Manufacturing Hero Group
Pillar 2 Lead

Luisma Sanchez
Director Research & Nutrition Hero Group
Pillar 3 Lead

Stephen Stones
Head of Technical & Sustainability
Core Team

Garmt Nieuwsma
Front End Innovation Scout
Research & Nutrition Hero Group
Core team
