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Our ambition to grow is underpinned by our five core values: change, entrepreneurship, speed, empowerment and family. Our values help us navigate the ever changing environment in which we operate and ensure we innovate to meet customer needs.


If the business situation demands it, we will change our focus and adapt ourselves to the new circumstances.


We serve our (internal) customers and consumers with top quality products that serve their local needs in the best possible way.


We challenge ourselves to do things faster in support of change and entrepreneurship.


We share power and trust each other to deliver against standards and targets as a means to personal development and/or motivation.


We care about our business, each other, our stakeholders and about having a family life besides a business responsibility.

Our values in action

Our values are reflected in our key HR processes including performance management. They are also realized through our social engagement and responsibility activities such as our family days, provision of pensions and health insurance to employees and development of digital platforms to encourage employee interaction.