Hero introduces new values

  • Inclusive, company-wide consultation process used to find new values
  • Reflecting today’s realities, preparing for the future

Lenzburg, August 25, 2021After an inclusive process involving around 25% of all our people, the Hero Group – which is on a mission to delight consumers by conserving the goodness of nature – has introduced four new values across the company.

The new values reflect the company today and also shape the company we want to build in the future.

“Values are at the heart of who we are as people and they guide us, defining who we are and how we behave. This is why the company is placing such importance on values,” said Bill Parker, Chief People Officer Hero Group, said.

He said values change over time, both personally and for organizations like Hero, adding that values play a critical role in connecting us especially considering how we exist as a grouping of multiple companies in different geographies with different ways of thinking and acting.

“Our shared values create a deeper sense of belonging as individuals and entities. They are the social glue that bind all of our differences together,” he added. “The new values are distinctively Hero and actionable by everyone, every day. We have been a company centered around values for 130 years and we will continue to be so.”

The new Hero values are Create wow, Everyone Hero, Nourish others, and Take responsibility.

Create wow – We dare to do things differently, seek to always win with consumers
and customers, and endeavor to be forever relevant and vital to our world. It’s about Curiosity, Innovation and Consumer/Customer Focus.

Everyone Hero – We work together in pursuit of our common mission and strategy, strengthening our local businesses by leveraging the power of the collective. It’s about Purpose, Performance and Teamwork.

Nourish others – We treat everyone with honesty, care and respect and provide
our people, customers and consumers with what they need to thrive. It’s about Honesty, Empowerment, Respect and Diversity.

Take responsibility – We make good choices today to build a more sustainable business
and environment fit for the needs of tomorrow. It’s about Sustainability, Ownership, Heritage and Quality.

About Hero Group
The Hero Group is an international food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. Hero's main core product categories of Baby & Toddler Food and Milks, Natural Spreads, and Healthy Snacks, are complemented by its activities in Gluten Free and Specialties. The Group, which lives by its mission to delight consumers by conserving the goodness of nature, boasts a global footprint and its portfolio consists of many well-known international and local brands. In 2020, the Group generated revenues of CHF 1.12 billion.


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Stephen Chetcuti
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