The snacking trend is on the rise and we as a company are adapting to our consumers’ needs and habits. Different people in different age groups and with different goals want to have snacks based on their needs.

This is the reason why we have different portfolio offering in snacking, from our younger consumers when parents look at care and exploration of new food to discovery and creativity, and eventually self-affirmation, sense of belonging and freedom as children start school.

For adults, snacking is taking on a new meaning. Not all, however, have the same reason for doing so – from nutritionally-better guilt-free indulgence to wholesome goodness.