Privacy policy

Data Protection is of high importance for us and we want to be open and transparent about how we process your personal data. In this privacy notice, you can check how your personal data is processed and protected.

Who is the controller of your data?

The company Hero AG is the controller of the personal data you provide to us. This means that, according to applicable data protection laws, Hero AG is responsible for your personal data.

Here you can find further details:

Name: Hero AG
Address: Karl-Roth Strasse 8, 5600 Lenzburg, Switzerland
Company registration number: CHE-106.043.830

Where do we keep your personal data?

Your personal data is stored and processed within the EEA and Switzerland, the latter being a country offering an adequate level of data protection according to the European Commission adequacy decision.

Your personal data may also be transferred to territories outside the EEA or Switzerland. For those countries without an adequacy decision from the European Commission, we implement Standard Contractual Clauses to ensure the protection of your data.

Who has access to your personal data?

Your personal data may be shared with other companies within the Hero Group (as described in the sections below).

We may also forward some of your personal data to our official distributor, media agencies and providers of customer support related services to provide you with the services described in the section below.   

Additionally, our technological service providers may have access to your personal data for maintenance and security purposes.

When your data is forwarded to third parties, they act as personal data processor and process the personal data on behalf of Hero AG. By way of clarification, we never forward your personal data to third parties with the intention of selling or swapping your data, but with the sole goal of providing you with our products and services as described in this privacy notice.

Why do we need to process your personal data?

Customer service

We will process your personal data to manage your queries, handle complaints about our products and provide you with samples of our products.

What type of personal data do we process?

We will process the following categories of personal data:

  • Contact information: full name, address, phone number and email address.
  • All correspondence in the matter.

What is the legal ground for processing your personal data?

The processing of your personal data is based on Hero AG’s legitimate interest.

You have the right to object to the processing of your personal data based on our legitimate interest. We will no longer process your personal data unless we can demonstrate a legitimate ground to process your data that overrides your interest and rights.

How long do we keep your personal data?

We do not keep your data longer than necessary. Depending on the nature of your request, and especially in relation to legal claims, we can hold your personal data for a maximum of four years for case management purposes.