Acting on biodiversity, soil health and water stewardship
Our world is home to amazingly complex and delicately balanced ecosystems. To help them survive and thrive now and in the future, we need to conserve biodiversity in all its facets. After all, every species, no matter its size, has an essential role to play in helping Mother Nature provide a bountiful harvest.
The Hero Group bee careful initiative
As a food company, we know that it’s critical to conserve, defend, protect, and nurture a wide variety of fruit, vegetables, nuts, legumes, and other crops so everyone can enjoy the goodness of nature. We rely on intact ecosystems and a wide diversity of species.
With special attention on pollinators, we initiated the bee careful initiative back in 2014 to raise awareness on the importance of bees and pollinators and support pollinator health and habitats.
It is our goal to conserve the goodness of nature in our products while fostering regenerative agriculture practices including biodiversity, and water stewardship throughout our entire value chain.
“If there are no more bees, there will be no more fruit. With this understanding of the connection between pollinators and fruit for our business, we launched our bee careful Initiative back in the year 2014.”
Dr Sebastian Portius
VP R&D Hero Group and founding member of the bee careful Initiative
An impact-driven initiative on regenerative agriculture
With the bee careful initiative, it is our mission to:
- encourage regenerative agriculture practices on our partners’ farms
- promote soil health and pollinator habitats along our value chain, and,
- drive responsible usage of water in areas with high water stress
Examples of outstanding projects
Over the past years, many projects were carried out by Hero Group companies and entities to promote biodiversity, soil health and water stewardship keeping in mind the regional and ecological contexts and needs.
Partnerships and collaboration
To deliver on our bee careful mission to promote regenerative agriculture, we partner with agronomy experts, industry associations, NGOs, and with other corporate entities via collaboration initiatives and platforms.
“Ecosystems, biodiversity, and soils are unique to each region and crop. This is why we tailor our regenerative agriculture initiatives in close partnership with our farmers and suppliers, always considering regional and ecological contexts, impacts, risks, and needs.”
Julia Schäfer
Sustainability Manager Hero Group
