Initiatives at Hero Brazil

Hero Brazil has set up a supplier program under the brand “Projeto Cultivando” to embed a broader set of responsible sourcing standards. An individual supplier assessment that involves agronomy expertise, pesticide control as well as land and soil management is conducted to classify suppliers into three different maturity levels.

With tailored support and resources provided, the team helps farmers to meet or step up to adopt sustainability requirements and to promote regenerative agriculture practices.

Hero Brazil has partnered with the NGO “Bee or Not to Be” which supports and develops actions for the defense and maintenance of the life of all bee species for several years. All Hero Brazil products have the Bee-Friendly Company Seal. One initiative to engage on the companies’ approach was a comprehensive planting initiative with employees at the production sites.