Deliciously Ella
Deliciously Ella is a brand with a strong purpose: to help people eat real food again, with more plants, more of the time.
The story of Deliciously Ella started when founder Ella, back then a student, became very unwell. After months in and out of hospital, she got diagnosed with a chronic illness, which meant spending most of next year in bed or confined to her house, taking all sorts of medication, none of which made a tangible difference.
In May 2012, she swapped her standard western diet for a 100% natural, plant-based diet. Ella shared her journey through the Deliciously Ella recipe website, writing simple, plant-based recipes from her parents’ kitchen in the hope that changing her diet would improve her health. Deliciously Ella took off as Ella's health improved, amassing over 130 million hits on the website.
Ella started teaching cooking classes, hosting supper clubs, and writing the first Deliciously Ella cookbook which became an immediate bestseller. In 2016, the first Deliciously Ella products got launched in stores. Today, Deliciously Ella has millions of followers across social media and its own app transforming how people eat and feel, one delicious recipe and wellness tool at a time. On top of that, Deliciously Ella is the fastest growing snacking brand in the UK and listed in over 10,000 shops across the UK, the US and some European markets.