Press releases

London, 22 April 2026 – The Hero Group has acquired the UK snacking and gut health company The Gut Stuff for an undisclosed amount.

“The acquisition of The Gut Stuff is a fantastic opportunity for us to grow as a Group and play in a small but growing trend in Better Snacking around gut health and fibre,” said Christian Schierbaum, CEO Hero Group.

The Gut Stuff, based in London in the UK, includes snacks and soft drinks within its portfolio, all aimed at gut health.

“This is the perfect combination of a brand with strong positioning and connection to consumers coupled with Hero’s experience and know-how in developing high-quality snacks. Putting these capabilities together will result in faster growth and more impact with customers and consumers,” said Mita Sen, Chief Strategy Officer at Hero.

The founders, Scottish twins Lisa and Alana Macfarlane, will continue driving the growth of the brand and all employees working at The Gut Stuff will remain with the organization.

“As founders, during the tough early days, you always dream of finding a home for what you’ve built. As soon as we met the team at Hero, we knew it was the place. Being within Hero gives us the engine and resources to drive at breakneck speed to deliver all the ambitions we have for the company,” said founding twins Alana and Lisa Macfarlane.

About Hero
The Hero Group is a multinational food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. We have a vision to become a leader in Better Snacking. In addition, we operate in two further categories: Naturally Good Food (Jams and Baby & Toddler Food) and Others (Baby & Toddler Milk and Specialties).

The Group is a house of brands and includes Hero, Corny, Beech-Nut, Schwartau, Semper, Freche Freunde, Organix, and Deliciously Ella among others in its portfolio. In 2025, the Group generated revenues of CHF 1.18 billion.

Media contact
Stephen Chetcuti
stephen.chetcuti@hero.ch