Hero Brazil was founded in 1986 in São Paulo with the purpose of producing international quality standard jams inspired by traditional European recipes.

In 2015, we entered into a joint venture agreement with Hero. Our Queensberry brand has been the national retail sales leader in the segment of premium fruit jams for more than 10 consecutive years, probably because it’s great.

We produce our jam at our state-of-the-art factory in Itatiba (SP). The Classic, Diet, Gourmet and 100% fruit product lines are made with a high percentage of fruit, selected from the best crops in the world. The principle of healthiness guides our manufacturing process, and this is one of the points that differentiates us in the market.