Witte van Cappellen joined the Hero Group in 2000 as Director Operations before taking over as General Manager of Hero Netherlands and subsequently Hero Benelux. In 2009, he assumed the role of head of Semper AB and was appointed as Cluster General Manager Northern Europe, which includes the Hero business for the Nordics and Organix UK, in 2015. Van Cappellen held the position of CMO before moving to his current position, where he is responsible for the Hero Group Supply Chain and Procurement functions.
His previous career path saw him take on a number of senior roles in supply chain and operations functions for Royal Numico in the Benelux region, Poland, and the UK. Van Cappellen obtained his Master’s in Business Administration from the NIMBAS Graduate School of Management in Utrecht, The Netherlands.