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Delight consumers by conserving the goodness of nature

About Hero

The world today is different from 10 years ago, and nothing like what it was in 1886 when Hero was founded. Since the first day, our company has been on a journey, and while the wording may have changed, the mission has always been to delight consumers by conserving the goodness of nature. It's what we do and what we're good at. We are an international, family-owned Group with companies in Europe, the Americas, and Asia – and together, we are all United Local Heroes

Our brands

Our brands play a key role in helping us realize our company mission – they form the backbone of who we are. Take a look at the stories throughout this site or click on the logos below to find out more about our brands.

Delighting consumers

Delighting consumers is a part of our mission and reflects our goal of offering consumers superior products that shout ‘goodness’, ‘natural’ and ‘just like home-made’. We may not be perfect, but we’re doing our best to get there.

“ We’ve been doing it for more than 130 years – capturing the very best Mother Nature has to offer and then conserving her delicious flavors, wholesome ingredients, and healthy offerings. It’s a simple philosophy, really. And it’s our mission ”


                                Rob Versloot - CEO

Rob Versloot - CEO

United Local Heroes

Our United Local Heroes vision is all about aligning our capabilities, skills and knowledge around our shared purpose and mission. The way we work and connect together at Hero allows us to optimize synergies across different countries, share and learn from best practices and drive Group-wide opportunities. At the same time, we tailor our innovations to local consumer needs. Put simply, we work together globally to achieve the best possible results locally.