Hero Benelux

Hello and welcome. We are Hero Benelux, part of the Hero Group, our Swiss parent company. Ever since 1914, Hero Benelux has been a household name in beautiful Breda. And now, more than 100 years later, Hero is still here. Our production has moved, but we still sell and market the tastiest Cassis, jams, baby food, snacks and dessert sauces from our office on the Teteringsedijk.

We do this with a passion for all the good things nature has to offer. We can hardly do otherwise – this passion is in our DNA. After all, we once started out as a fruit converter manufacturer, and fruit is still high on Hero's agenda to this day.

Our brands

Leadership team

Jim Frandsen

Country Manager Hero Benelux ai

Jim Frandsen

Country Manager Hero Benelux ai

Noortje Saes

Head of HR Hero Benelux

Noortje Saes

Head of HR Hero Benelux

Maarten Griep

Head of Sales Hero Benelux

Maarten Griep

Head of Sales Hero Benelux

Michiel van Hezik

Head of Finance Hero Benelux

Michiel van Hezik

Head of Finance Hero Benelux

Sander Nuhoff

Head of Marketing Hero Benelux

Sander Nuhoff

Head of Marketing Hero Benelux

Preserving the goodness of nature

It's not just about the present. We also want future generations to enjoy the goodness of nature. As a sustainable family business, we have a societal duty that extends beyond our daily operations. We cannot produce our tasty and responsible products without nature, so we protect it wherever we can. Are you curious to find out how? Take a look at our annual sustainability report.

View the latest Sustainability Report from Hero Benelux (in Dutch)

“The thing I enjoy most about working at Hero is the diversity and responsibility. No two days are the same, and all of them fly by. In addition, we have a very friendly team with a hands-on mentality, and together we achieve great things.”

Esmee Roovers

Junior Brand Manager Hero Benelux

Working at Hero

That's a good idea either way. After all, working at Hero is a lot of fun. Besides your daily work, it means playing padel together on random Monday evenings, having lunch together (summers in the office garden), fun team activities throughout the year, a legendary Christmas party, and great career opportunities.

A good work-life balance is a priority. That, amid good coffee, great colleagues and a beautiful office building in the heart of Breda, ensures the best possible setting for you to do your job. Do you work from home for a few days? There too, we lovingly provide a Hero-proof workplace.

Job openings

We can always use nature-loving heroes. Click the button below to see our current job openings. If your perfect job isn't listed, feel free to send an open application.

Our vacancies

Hero Benelux history

Hero has existed in the Netherlands for more than 100 years. Founded in Switzerland in 1886, a partnership was formed with a small factory in Breda making jams and fruit pulp in 1914, creating Hero Conserven in Breda. One thing has remained the same in all these years: our passion for fruit and baby food. Discover here what the most important milestones have been in the past decades.

Discover the history behind Hero Benelux

Visitor address:
Teteringsedijk 279
4817 ME Breda
+31 765 798 000

Postal address:
Postbus 3243
4800 DE Breda

Hero Benelux LinkedIn
Hero Cassis Instagram / TikTok
Hero Nutrasense TikTok / Instagram
Organix TikTok / Instagram
Organix Belgium Facebook / Instagram
Hero Jam TikTok / Instagram
B'tween Instagram