The Benelux business started in 1914 with the formal cooperation of the Breda-based Jansen family fruit and vegetables business and their biggest customer – the Swiss Hero Group.

Over the past 100+ years, Hero Benelux has undergone continuous changes to adapt to market conditions. It is currently active in the following categories: Natural Spreads, Healthy Snacks, Drinks, Decoration, Baby & Toddler Milk, and Baby & Toddler Food.

Our Hero Benelux office is located in Breda in the same place where production began in 1914. After the factory was sold in 2015, we transformed into a marketing and sales office, working closely with our producing sister organizations.

The Hero Benelux office has sales, marketing, quality and regulatory affairs, finance, customer Service and IT, supply chain, and HR departments.

Hero is committed to sustainability. Every year, we therefore publish our annual sustainability report with the corresponding GRI tables. To ensure that we can also enjoy nature and all the good it has to offer in the future, Hero is actively committed to protecting the source of all that. Our drive for social responsibility goes beyond our day-to-day responsibility for our business operations, something that has its roots in the sustainable family business that Hero is. Continuously improving the impact we as a company have on the world around us is an important topic at Hero. View the latest published sustainability report by Hero Benelux.